Compass overview
Your research hub, and how Explore, Brand DNAs and Share of Voice fit together.
Compass is the research half of AdLift. You reach it through the Research icon in the left bar, and it is where you go to understand a market before you spend money in it. Everything here is about learning from what other brands are already doing.
What lives inside Compass
Explore
A browser over the live Facebook Ad Library. Search for any advertiser, filter down to exactly the kind of ad you care about, and save the best examples.
Brand DNAs
Follow a competitor and AdLift keeps a running profile of everything they advertise, so you can study their strategy over weeks and months rather than from a single snapshot.
Share of Voice
Compare how loudly a handful of brands are advertising in a market, so you can see where you stand next to the competition.
Folders and Boards
The ads and brands you save are organised into Boards and Folders, which you can name and share with your team.
A natural workflow
Most people move through Compass in the same order. You Explore to find interesting ads, follow the brands behind them as Brand DNAs, save the strongest creative to a Board, and use Share of Voice to keep an eye on the wider market. When you are ready to create, everything you saved is waiting for you in the Creative Cockpit.