What is AdLift?
A plain-English tour of what AdLift does and how the app fits together.
AdLift is a single workspace for everything that goes into running paid social. Instead of jumping between the Meta Ad Library, a design tool, a spreadsheet of results and a handful of browser tabs full of competitor research, you do all of it in one place, and an AI assistant helps you along the way.
Most teams use AdLift to answer four everyday questions: what are our competitors doing, what should we make next, how do we get it live, and is it actually working. Each part of the app is built around one of those questions.
What you can do here
Research the market with Compass
Compass is where you study the competition. You can search the live Facebook Ad Library, follow a brand to see its whole creative strategy in one place, and compare how loudly different brands are advertising in your market. It is the fastest way to walk into a campaign with evidence instead of a hunch.
Build ads in the Creative Cockpit
Once you know what works, the Creative Cockpit helps you turn it into finished creative. You start from a library of templates that have already proven themselves, adapt them to your brand, and save or download the results.
Launch and manage with Campaigns
Campaigns is where an idea becomes a live ad on Meta. You can set a campaign up, keep your drafts together, and watch spend and results come back without ever leaving AdLift.
Understand results in Analyse
Analyse goes deeper than the numbers on a dashboard. You can compare creatives side by side, track how efficiently you are spending, and see the trends that explain why a campaign is doing well or badly.
Ask Manta, your AI co-pilot
Running through all of it is Manta, the assistant that lives in Navigator. You can ask it to research a competitor, draft ad copy, explain a metric or plan your next test, and it answers using your own data rather than generic advice.
How the app is organised
Everything sits behind a slim bar of icons on the left. Clicking an icon opens a wider panel with that section's tools, so you are never more than one click away from Research, Creative or your account settings. The Home screen is your starting point each day. It greets you, shows the brands you are following, and points you toward the next useful thing to do.
The sections you see depend on your plan and your role in the workspace. Every account includes Compass and the Creative Cockpit. Campaigns, Analyse and Navigator come with the higher plans, so if one of them is missing it usually just means it is not part of your current plan yet.
A good place to start
If this is your first time in AdLift, connect your Meta account so your own data starts flowing in, then open Compass and follow two or three competitors. Within a few minutes you will have a real feel for the app and something genuinely useful on the screen.